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Testing Business Ideas

David Bland

  • Categorie: Managementboeken
  • EAN: 9781119551447
A Field Guide for Rapid Experimentation
Inhoud
Taal:en
Bindwijze:Paperback
Oorspronkelijke releasedatum:12 november 2019
Aantal pagina's:368
Illustraties:Nee
Betrokkenen
Hoofdauteur:David Bland
Tweede Auteur:Alexander Osterwalder
Hoofduitgeverij:John Wiley & Sons Inc
Vertaling
Originele titel:Testing Business Ideas
Overige kenmerken
Editie:20001
Extra groot lettertype:Nee
Product breedte:239 mm
Product hoogte:23 mm
Product lengte:188 mm
Studieboek:Ja
Verpakking breedte:190 mm
Verpakking hoogte:24 mm
Verpakking lengte:239 mm
Verpakkingsgewicht:907 g


Productbeschrijving

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalders global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentationvalidation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.